Head of Press

Term: Full time, Permanent


Location : Mayfair, London (Head Office)


Ralph & Russo is an international luxury fashion brand revered for producing designs that are contemporary, timelessly elegant and sought after worldwide. Having initially entered the luxury market with couture, the duo has taken their dedication to design and innovation forward to curate a global luxury brand encompassing leather goods, shoes and more notably of late, the launch of ready-to-wear.



Description:

We are looking for a Head of Press to lead the PR team and ensure Ralph & Russo is continually present in the global press and maintains excellent contacts with editors, stylists and influencers.


Responsibilities:

  • Owns and oversees the PR strategy – identifying the key messages we want to pull through in the Brand’s PR outreach and what to prioritize both short and long term
  • Strategically plans PR campaigns and leads the messaging framework 
  • Responsible for the development, integration and implementation of a broad range of public relations activities that supports the strategic direction and positioning of the Brand
  • Develops a Brand communications strategy, messaging and guidelines, that delivers our Brand purpose and can be amplified across all media whilst providing new and compelling opportunities for brand communications
  • Wins the minds and hearts of customers with compelling storytelling about the craft of the Brand
  • Secures editorial features and news items, develops story angles and write/edits press releases
  • Responsible for the central communications plan as well as the execution and delivery of relevant, tactical and impactful communication campaigns
  • Delivers a strong, authoritative level of press coverage globally across all key media genres
  • Builds and activates excellent influencer relationships.
  • Acts as an Ambassador for the Brand and build relationships with the media
  • Cultivates and maintains strong relationships with key media across print and digital
  • Works effectively with internal departments to maintain a positive outlook and consistent message of the Brand
  • Creates and executes creative, innovative and exciting events for our editors and influencers Fosters an environment of growth and best-in class work through innovative thinking, collaboration and consensus building
  • Establishes a framework to continually evaluate and monitor PR performance 
  • Develops and enhances PR analytics systems and reporting methods to benchmark against strategic planning
  • Works closely with the Head of Marketing on store launches
  • Build and maintains strong relationships with key agency partners and if an agency is appointed manages said agency


  • Requirements:

  • Extensive experience leading a creative communications and PR function with a proven track record of creating a positive impact on business through communications strategy.
  • Experience must be within the luxury fashion arena.
  • Must have pre-existing media relationships in the industry with experience in securing significant, brand building press coverage
  • Experienced running PR campaigns from start to finish
  • Experience of delivering high quality written communications across multiple channels
  • Proven experience managing external agencies and partners
  • Strong luxury market knowledge with the ability to spot industry trends
  • Strategic, commercial and pragmatic with drive and determination
  • Excellent communication and adept at managing and adapting a consistent message based on the audience
  • Excellent influencing skills with ability to build strong relationships at all levels
  • Strong judgement and ability to think about high level strategic priorities 
  • Ability to manage multiple projects ensuring all deadlines are met
  • Self-starter with high energy and initiative

  • At Ralph & Russo, we like to deliver results with pace and quality. If you are resilient, work well under pressure and want to work for a growing and inspirational brand, we would love to hear from you.


    To be considered, please send us your CV through our internal recruitment link.